It's time to stop, slow down, reflect & learn in order to grow.
Back on September 3, 2008 I opened the "doors" of my etsy shop with about as much knowledge about how one actually runs a business as I did about what I would actually sell. All I knew was that I love to make art. More art than I had room to store and that if I didn't make it, my heart couldn't be all the way filled.
Now, 3 1/2 years later, I have a much clearer idea of both. I've spent these years figuring out the business end: advertising, creating a blog and running it, marketing, networking, getting my trade name registered, etc. But lately I've come to realize that I've been deceptively neglecting the "what to sell" portion of that partnership pretty regularly over the years.
In discussing and dissecting the contents of my shop with friends over the last few months, I've realized one key thing: I am largely making pieces that I enjoy looking at, but that few (including myself) would actually want to use or buy in some cases. I do actually love what I make, but in style rather than color & functionality.
The Plan: Even though it will be hard for me since I'm so incredibly impatient, the future of my business depends on my taking some time out to learn new skills, think, plan, design, ask, and grow as an artist.
Action: While maintaining my usual blog & online routines, rather than focusing my creative energy on making more of my current products, I will be putting production on hold in order to:
1. Continue Project 1-2-3 Sew. I need to strengthen my machine sewing skills in order to be able to skillfully evolve my purses & bags line.
2. Research. This is the most important step, and one I've ignorantly never really invested much time in. I need to absorb current art, fashion, and trends. I need to scout out competition. I need to ask people what they like and why they buy. Most of all, I need to listen & figure out how to offer something a bit different from the rest.
3. Evolve My Current Products. I've already started doing color & style research, and will be shifting towards offering products that can be made to order offering customers specific color & personalization choices.
4. Blog Revamp/ Rebranding. While I will keep working under the name N. Fallon Design Studio, my brand will need an overhaul just like my work will. In addition, and as you can see, I've overhauled the blog, most of which was hand drawn. What do you think?
Little by little things will come together. I must remember to be patient with myself and that it's OK to jump out of the game for a bit in order to come back even better. Stay tuned for big changes in the future friends and know that I appreciate every. single. bit. of love you share with me!


9 comments:
Good for you! I think it is tough for creative people to make business plans, etc. Best of luck as you move forward.
I love your new banner and side buttons!
Running a business requires us to wear SO MANY hats! It's hard to keep everything going and get it all done!
I can't wait to see what changes you have planned :)
Good for you for making a plan to grow your business. I am at that stage as well, I need to make a plan for my business moving forward. You have inspired me.
I love the new look of your blog!!
Valerie
Everyday Inspired
Edi is definitely right about wearing many hats for a business. It is hard to keep everything going at once. I love your changes so far and always look forward to seeing what you're working on next.
You did the blog yourself???! WOWEE! I love the little balls of yarn on the sidebar--very cute!!
Looks like you have a real plan, pally. I wish you much success!
Fantastic new look, Nancy!!! Love it. It is what I keep trying to get but never succeed:)
I think a huge step is that you are talking about to do and taking action.
A post like this shows not only your plans but your courage and character. Wishing you nothing but the best today & in the future. May patience, self love, trust and all the good always be with you. You go girl!
I looove it!! I adore, am absolutely in love with your new blog look! It looks fabulous!!
And.. I too will need to take an inventory in the art I create, I agree with you on so many points, I too create what I love, but I have to get my head in the game as to the aesthetics of others, I guess? I have been trying to take more of a note regarding trends, and various ideas of home decor.. but, i have also been consumed with the changes yet again, regarding my family - moving - hubbys new job, it has been hard, if not impossible to focus on the business end of things with Etsy.. I applaud you for taking bull by the horns, so to speak, and I am excited to watch your growth.. wishing you all the best..
This is great that you are seizing the moment. This is definitely how businesses grow to new heights. Good luck :)
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