Rebranding.

Lately, as you may know, I've been busy changing my life/ business around.  I decided to eradicate all social networking accounts as well as change my products.  Thus, it's time to think about rebranding as I'm not only running out of my old business cards but they now have information that's no longer accurate on them.

I decided I wanted to keep the design simple and include only my business name, shop address, and email on the cards.  I also wanted some kind of different design for product hangtags, but I wanted it to pull double duty with potential for labeling items going to friends, or work as sew in tags.  I like the idea of stamps for this, since it's open ended: you can print it on fabric or paper by just changing inks, and you can also change the color of the ink or paper to easily coordinate with future rebranding ideas.  

After looking through many etsy shops for custom stamps, I finally settled on A Hue of Duck Egg Blue.  Her stamps are acrylic, which apparently print clearer and dosn't leave edge marks.  The artist, Sarah, lives and works in Greece and uses olive wood as her stamp bases, which I just thought was absolutely striking.  She also had a lot of really cute ready made designs that were pretty simple- just what I was looking for.

I contacted Sarah, and she was SO friendly, and worked with me on coordinating designs to look like they belong together but aren't matchy matchy by altering some of the listings in her shop.  She let me pick the font, sent proofs, and worked very quickly to get my order completed, made, and shipped.  The whole process from initial contact to me opening the package was a little over 2 weeks, and if you'll research on etsy, you'll be hard pressed to find a custom creation like this promising less than one month's delivery.   Needless to say, I was very impressed.

I've since purchased some ink & paper, and got to work experimenting a bit with how I will use the stamps:

I just love craft paper with simple black ink.  I thought a bit of colored vellum sewn on the front might give an interesting detail. On the back of my business cards I plan to print this return customer coupon code (for craft shows and special occasions).  Otherwise, I can leave it blank or use the "handmade by Nancy Fallon" stamp.

I will use the "Handmade by..." stamp as my product tags and maybe print in the linings of larger bags or clothing if I am so inclined.  I also picked up little script letter stamps, and I plan to print my initials on cotton tape to sew into smaller items.

What do you all think???